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They were proclaimed 2012's "Top New Artist" by Billboard. According to Nick Gatfield, the chairman and chief executive of Sony Music Entertainment UK, One Direction represented a $50 million business empire by June 2012.
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Their achievements include two BRIT Awards and four MTV Video Music Awards. Often described as forming part of a new "British Invasion" in the United States, the group have sold 19 million singles and 10 million albums, according to the band's management company, Modest! Management. When their album Up All Night was released in the USA, it debuted at #1 on the Billboard charts, setting the record for the highest-selling debut album by a British boy band. Their album Up All Night followed on November 21st reaching #2 on the UK Albums Chart, narrowly missing out on #1 to Rihanna. The boys released their second single Gotta Be You on November 13th peaking at #3 on the UK Singles Chart. It was the fastest selling single of the year 2011 and peaked at #1 on the UK Singles Chart. But after watching One Direction's video for 'History,' you can't help but feel like Harry Styles, Liam Payne, Niall Horan and Louis Tomlinson are saying their final goodbye with a look back. One Direction's first single, What Makes You Beautiful, received its first airplay on Augand was released a month later on September 11, 2011. They applied as solo candidates on the 2010 edition of the X Factor, but the judges, after a suggestion by Simon Cowell, put them in a band in London, UK therefore qualifying for the Groups category. One Direction is a five-member boy band made up of Liam Payne (born 29 August 1993) from Wolverhampton, Louis Tomlinson (born 24 December 1991) from Doncaster, Niall Horan (born 13th September 1993) from Mullingar, Westmeath, Ireland, Harry Styles, (born 1 February 1994) from Holmes Chapel, Cheshire and Zayn Malik, (born 12 January 1993) from East Bowling, Bradford.
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#One direction history videos code#
The second technical code that is a use of Binary Oppositions is the use of the camera. Because of the dullness of the black and white filter, when the shot moves back to the boys singing to us, it feels almost more fresh, the colour seems brighter and it just generally feels more in the moment and more pleasant. A mixed bag of emotions and, regardless of how they feel about it, knowing that everything is going to be different now One Direction is finished. In colour theory, black is evil and white is good, the use of the filter could be a message of the mixed emotions about One direction and it being over. The music video uses black and white to show to make the old clips stand out more and really bring home that change between then and now. The first of which being the use of colour, or therefore lack of.
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Either way, the use of black and white makes the rational "Directioner" emotional.īinary Oppositions are used in this music video through the technical codes. I say unspecified because some viewers will find the "throwback" shots happy and a celebration of their 5 years together and others will find them sad and a sign these times weren't the happy times they seemed to be. The use of black and white is an intentional move from the directors in order to, not only differentiate between the past and present but also to, provoke an unspecified emotion in the audience. Between Niall's vocal and shot dominance takeover, there is more clips of the boys in Black and White. For fans that have followed them from the beginning, just these few seconds of shots will have given them an extreme feeling of nostalgia - setting the tone for the rest of the video.
#One direction history videos series#
The rest of the first 17 seconds flip between a modern day (at the time) Harry singing into the camera and the series of events that followed it, them finding out they have been put together and their first hug as a band. The opening shot, a black and white clip of the original 5 members stranding on the X Factor stage waiting to find out whether or not they're about to become a band.